In an age of technology, nothing beats a personal, handwritten note. But for most of us, the whole process of gathering paper, pens, envelopes and stamps means our good intentions never translate into action.
Bond is an app that lets you send real handwritten notes from your phone or computer. It analyzes and digitizes your handwriting so you can send messages from anywhere.
I helped Bond develop its tone of voice for product and marketing copy.
While working at Google Creative Lab, I helped create a compendium of everything you do with Google products. Literally everything.
Originally it was called "Oh, cool."
Doable is like an internal Kickstarter for companies. It helps teams take great ideas and make them real.
Doable was born out of co:collective and has since become its own startup. I helped create copy and content for early versions of the platform.
Check out Doable.
In 2013, three Harvard MBAs set out to change health insurance. They wanted to create a company that worked like everything else nowadays: simple, convenient, and on your phone.
I was part of the team that created the tone of voice and content for the web platform, app, and advertising.
We also create a ton of print and out-of-home ads to support the launch.
Eternal Cloud is an interactive sci-fi story set in the year 2045. The Earth is no longer habitable due to the extreme effects of global warming. Your options are to digitally upload your brain to the "Eternal Cloud" or perish. However, to gain entry, you must prove that your actions on Earth make you a desirable candidate for post-human life.
The project was created and directed by the amazing Eve Weinberg. I helped with the writing.
