Chris Plehal
 
 
 
 
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Michaels

How America’s favorite craft store took on Etsy with respect and puppets

 
 
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ACLU

How an organization that fights for all showed up for itself

 
 
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Climate Voice

How a dungeon helped big tech escape the US Chamber of Commerce

 
 
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Gunboxing

How an online trend helped keep guns out of the wrong hands

 
 
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Dietz Nuts

How a line from a Dr. Dre album became a packaged meat snack

 
 
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Halo Top

How a healthy ice cream became a top brand in the US (and underworld)

 
 
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Reyka Vodka

How a small Icelandic vodka became the weirdest success of the spirits world

 
 
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The Shit Show

How a poop-themed art exhibit helped provide clean drinking water

 
 
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YouTube

How YouTube went from cat video library to star-making powerhouse

 
 
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Yes Virginia

How an 1898 letter became an animated holiday special

 
 
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Emotional Support Dogs

How Super Bowl losers became wiener winners

 
 
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Obama 2012

How a sex joke helped win Barack Obama a second term

 
 
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Delishop

How a corner in Philly became the world’s largest collection of meat & cheese apparel

 
 
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Keggy the Keg

How a dumb prank became the mascot of Dartmouth College

 
 
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