Chris Plehal
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Chris Plehal
 
 
 
 
 
 

So Many Dicks

How e.l.f. beauty fought for diversity with dick jokes

 
 
 
 

Michaels

How a craft store became a holiday shopping destination using monsters

 
 
 
 

ACLU

How an organization that fights for all showed up for itself

 
 
 
 

MakerPlace

How Michaels craft stores created their own Etsy with respect (and puppets)

 
 
 
 

Climate Voice

How 80s video games helped tech employees escape the US Chamber of Commerce

 
 
 
 

Dietz Nuts

How a line from a Dr. Dre album became a packaged meat snack

 
 
 
 

Gunboxing

How an online trend helped keep guns out of the wrong hands

 
 
 
 

The Gabaghoul

How Big Pussy from the Sopranos got a Halloween cooking show

 
 
 
 

Halo Top

How a healthy ice cream became a top brand in the US (and underworld)

 
 
 
 

Reyka Vodka

How a small Icelandic vodka became the weirdest success of the spirits world

 
 
 
 

The Shit Show

How a poop-themed art exhibit helped provide clean drinking water

 
 
 
 

YouTube

How YouTube went from cat video library to star-making powerhouse

 
 
 
 

Emotional Support Dogs

How Super Bowl losers became wiener winners

 
 
 
 

Yes Virginia

How an 1898 letter became an animated holiday special

 
 
 
 

The Balvenie

How Anthony Bourdain pursued true craftsmanship in life and death

 
 
 
 

Delishop

How a corner in Philly became the world’s largest collection of meat & cheese apparel

 
 
 
 

Barack Obama

How a sex joke helped win Barack Obama a second term

 
 
 
 

Keggy the Keg

How a dumb prank became the mascot of Dartmouth College