Chris Plehal
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Chris Plehal
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Michaels
How America’s favorite craft store took on Etsy with respect and puppets
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ACLU
How an organization that fights for all showed up for itself
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Climate Voice
How a dungeon helped big tech escape the US Chamber of Commerce
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Gunboxing
How an online trend helped keep guns out of the wrong hands
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Dietz Nuts
How a line from a Dr. Dre album became a packaged meat snack
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Halo Top
How a healthy ice cream became a top brand in the US (and underworld)
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Reyka Vodka
How a small Icelandic vodka became the weirdest success of the spirits world
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The Shit Show
How a poop-themed art exhibit helped provide clean drinking water
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YouTube
How YouTube went from cat video library to star-making powerhouse
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Yes Virginia
How an 1898 letter became an animated holiday special
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Emotional Support Dogs
How Super Bowl losers became wiener winners
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Obama 2012
How a sex joke helped win Barack Obama a second term
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Delishop
How a corner in Philly became the world’s largest collection of meat & cheese apparel
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Keggy the Keg
How a dumb prank became the mascot of Dartmouth College
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